Dramatic structure

noun

Definitions

Noun
  1. 1
    The sequence that a five-act play follows, including exposition, rising action, climax or turning point, falling action, and denouement or catastrophe. countable, uncountable
  2. 2
    One of four formats used in commercials that are designed to affect the audience emotionally, not just rationally: emotional pivot, positive transition, emotional build, and sustained emotion. countable, uncountable

    "The laptop ad that first showed an IT team with a problem and then showed FooCorp as the solution used emotional pivot as its dramatic structure."

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